The art of designing
We are part of the entire design journey right from
the first pencil draw. The heart and soul of AYTM rest in our design
department, which is located in our headquarters by the harbour of Aarhus. Since
the beginning of AYTM we have always asked ourselves how to be different,
ensuring originality. The utmost important aspect of our business is to create
original, innovative and inspiring collections in high quality.
Every design and every collection are the product of
unique skills and close collaboration. Our team of highly dedicated designers,
who each bring their own indispensable talents to the table, work closely
together and combine their different backgrounds within industrial, interior
and furniture design to create the essence and high standards of the AYTM
products. It’s truly a team effort. The design process is dynamic and consists
of mood boards, colour swatches and creative minds. Our designers love to
travel and the whole world is the inspiration and colour palette behind any
AYTM collection, giving each product that international touch.
The AYTM collections are primarily designed by our
in-house design team consisting of highly talented designers with different backgrounds
and experiences. Each designer brings a unique set of skills to the table, so
we are able to create truly unique and original collections that live up to the
high standards that are required in the home accessory and furniture industry.
Our design manager, Nanna Gram, who manages the
product design team on a daily basis, has years of experience as an engineer,
specialized in industrial design. Nanna has worked extensively with product
design throughout her career and masters the art of combining form and function
in harmony perfectly which is AYTM to the core. Our in-house design team
furthermore consists of Charlotte Nøkleby who holds a bachelor in Furniture
Design. Charlotte has a brilliant creative eye, is technically very skilled and
always in tune with the latest interior trends.
Additionally, we have an in-house graphic designers,
Cecilie Andreasen, who is responsible for all graphic and creative aspects of
the brand, including the visual style of the AYTM’s marketing materials,
packaging & labels and copywriting. Cecilie holds a Master’s degree in
Information Architecture & Persuasive Design and is greatly experienced in
the area of communication and graphic design.
The most important aspect
for us is to give you original, innovative, inspiring collections in high quality.
Our entire design team is highly motivated to achieve just that and we feel
that each person is an indispensable contribution to the team and AYTM collections.